From quiz to cup — here's the whole system.
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First, we learn your taste
The quiz asks about food because taste lives in food — if you know how you take your chocolate, we can find your coffee. Your match is drawn from our full range, and every one you rate makes the next match sharper. You'll get your two runners-up by email and in your account — switching among them is always free.
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Then we dial in your brewer
Great beans still make a mediocre cup with the wrong recipe. So every bag carries a code that opens recipes tuned to that exact coffee and roast — how much coffee, how hot, how long, and the technique — for your method, fourteen of them and counting, anchored to the standard professionals brew to.
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And your coffee keeps your pace
Tell us roughly how much you brew; we size the bag and time the deliveries to match — then keep adjusting as we learn. Running low? Bring your next bag forward with one tap, and every date after follows. Piling up? Slow it down just as easily. You're never rationing the last scoop or staring at stale bags. And because we only ship what you'll actually drink, you're paying for coffee you enjoy — not the stale half-bag that ends up in the trash.
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Your match arrives — one 12 oz bag first.
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Scan the code on the front.
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Its recipes open, set for your brewer.
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The next bag ships as this one runs low.
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Fresh when it ships. Fresh when you open it.
Our coffee is freshly roasted and ships within days of the roast. Then the part most subscriptions never think about: because each bag is sent as the last one runs low, it's fresh when you open it too — not waiting its turn in a cupboard.
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Specialty grade. Every coffee, no exceptions.
The world grades coffee the way it grades wine — trained tasters, scored out of 100 — and only coffee scoring 80 or better earns the word specialty. Every one of our 47 does. Grown at altitude, picked ripe, sorted to near-zero defects, traceable to the farm. It's the top few percent of the world's coffee, and it's the only kind we carry.
No commitments. No games.
Every coffee is the same price — $26.50 for a 12 oz bag, $34.50 for 16 oz, $59.50 for 2 lb — shipping included, to every U.S. address, territories and APO too. One price, the whole thing: the coffee, the shipping, the per-bag recipes, the guarantee — nothing added at checkout. Whichever coffee you're matched to, the price is the same, so the match is only ever about taste. You're billed per shipment, for what actually ships. No commitments, no terms, no tricks.
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Three sizes, matched to you.
12 oz, 16 oz, and 2 lb — bigger bags cost a little less per ounce. We size yours to your pace rather than leaving you to guess at a shelf, and if you'd rather fewer, bigger bags, the 2 lb is yours to choose — we'll tell you what it saves and how long it stays open. Every subscription starts with a single 12 oz bag of each coffee in your plan, whatever your pace, so your first taste carries no volume risk; the full rhythm begins at shipment two, with both prices shown before you subscribe.
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What's included
Every subscription includes: your match — plus two runners-up, by email and in your account, that you can switch to free; recipes tuned to each bag, one scan away; the origin story; pace-aware delivery (each shipment sized so nothing goes stale and timed to how fast you actually drink); and the guarantee. You're billed per shipment — never on a clock.
The guarantee, in plain language
Your first three coffees: we owe you a match you love. If one misses — your original or one you switched to — tell us, and we'll make it right, including re-matching you. After that, the safety net: pick a coffee yourself and it misses, and we'll make that right too, once a year. The honest part: we don't argue about taste — you say it missed, we fix it. (Our three low-caffeine coffees are chosen for the caffeine rather than matched, so the matching guarantee doesn't apply to them; switching between them is always free.)
Why asking about food finds your coffee
Most of what you think of as flavor is actually smell, and the flavors in coffee are the same families you already know from food: berry, cocoa, caramel, citrus, spice. So if we know the foods and smells you love, we can point you to the coffees you'll love — without you ever having to describe a coffee or learn a single tasting term.
That's why the quiz asks about chocolate, fruit, and dessert instead of "notes." It's built on the same flavor language the coffee world uses to score coffee professionally, translated back into everyday food. And every coffee we carry is tasted and mapped on that same language by our own panel, so your answers and our coffees speak the same terms.
The questions are the easy part, and you'll see all of them. What turns your answers into your cup is the part we built ourselves and keep behind the curtain: a matching model that reads your food preferences, places you among our coffees, and finds the closest fit — then sharpens every time you rate one. That model is the real work here, and it's ours.
We'll be honest about what it is: not magic, just careful matching grounded in food science and your own ratings, which is why it keeps getting better the more you drink. A great first cup is a strong prediction, not a promise about your exact taste — so we back it with one anyway: if your first coffee misses, tell us and we'll make it right.
Seven kinds of coffee drinker — which one are you?
Your answers land you in one of seven flavor personas. It's the friendly shorthand for your taste — the exact coffee you get is still picked just for you, but here's the lay of the land.
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Bright Spark
You love sour and citrusy things: a lemon tart, fresh berries, a grapefruit cocktail. Your coffee is light and lively, tasting of fruit — berries, citrus, a little stone fruit. Best black, so the fruit shines.
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Delicate Bloom
Floral and herbal notes draw you in: green tea, honey, a glass of white wine. Your coffee is light and silky, gentle and tea-like, with soft floral notes. Lovely black or barely touched.
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Sweet Comfort
You reach for sweet and creamy: milk chocolate, caramel, crème brûlée. Your coffee is smooth and sweet, with a caramel warmth. Made for a splash of milk or a little sugar.
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Chocolate Lover
Chocolate and nuts are your thing: a brownie, cocoa, toasted almonds. Your coffee is rich and full, chocolatey and nutty. Wonderful black, even better with a splash of milk.
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Warm Spice
Cozy and spiced is your comfort zone: cinnamon, chai, gingerbread, apple crumble. Your coffee is warm and spiced, with a brown-sugar sweetness. A little milk suits it.
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Bold Soul
You like it dark and intense: very dark chocolate, a stout, a smoky whiskey. Your coffee is deep, roasty, and bold, with dark-chocolate and smoke. Usually taken black and strong.
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Balanced Everyday
Maybe you like a bit of everything, or you're not sure yet — that's completely fine. Your coffee is an easygoing, balanced medium that's hard not to like, and we fine-tune it as you rate a few cups. However you take it, it works.
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Less caffeine, or flavored?
Neither is a kind of drinker, so neither is a persona — they're shelves of their own. Three low-caffeine coffees and sixteen flavored ones, on Explore.
Questions people actually ask
How does matching work?
You answer a few quick questions about food you already love; we translate those into a taste profile and match you across all 47 coffees we carry. You’ll see your best match on the spot, your two runners-up arrive by email and in your account, and every coffee you rate makes the next match sharper.
What if I don't like my coffee?
Tell us. With a subscription, your first three coffees are covered: if one misses — your original or one you switched to — we’ll make it right, including re-matching you. After that, if a coffee you picked yourself misses, we’ll make that right too, once a year. We never argue about taste. (Our three low-caffeine coffees are chosen for the caffeine rather than matched, so the matching guarantee doesn’t apply to them — switching between them is always free.)
Can I change my coffee?
Anytime, free. Your account shows your top three matches — switch among them with one tap and it applies to your next shipment. You can also pick anything from the shelf.
Whole bean or ground?
Both. Choose your grind on the coffee's page — whole bean, or ground coarse, drip, or fine to match how you brew.
Can I pause, skip, or cancel?
Anytime, in about three taps, from Manage my coffee. Pause for 1–3 months and we’ll
resume automatically (with a reminder first); canceling is one click with no phone calls and no guilt trip.
How does "coffee that keeps your pace" work?
Tell us roughly how much you brew and we size the bag and time deliveries to match,
tuning over your first few shipments. Running low? Tap “ship it now” and your
next bag moves up — all your future dates follow. Piling up? One tap slows it down.
Is the quiz free? Do I have to subscribe at the end?
Free, and no. You’ll see your match on the spot and get its starter recipe by email whether or not you subscribe. If you do want the coffee, your first shipment is one 12 oz bag at $26.50, shipping included — and you’ll see the ongoing price before you decide.
Can I skip the quiz and pick my own coffee?
Yes. The quiz asks how your household brews either way — that’s what sizes and paces your bags — and then lets you choose: let it match you, or pick the coffee yourself from our shelves. If you pick your own and it misses, the guarantee still has you: we’ll match you properly from there.
More questions →
Ready when you are.
A few questions, no wrong answers — just a genuinely great cup at the end of it.
Free — you'll see your match before you decide anything.
A better cup, monthly
One email a month — brewing science, origin stories, and the occasional new coffee. No spam; unsubscribe anytime.